case
Graphic Design
social media
Perfect Stride is an expertly crafted personal care brand for athletes and active women of color who want to showcase their inner strength and natural beauty. Their non-toxic, high-performance, and functional products are carefully designed to complement your body's health, empowering you to confidently stride through life one step at a time.
Perfect stride
- A strong, recognizable brand identity.
- A 4% increase of follower reach within a 3 month span.
- High-quality content that effectively marketed Perfect Stride Products and services.
Outcomes
- Developed and designed a reimagining of a cohesive social media identity that aligns with Perfect Strider Products mission and values.
- Created timeless imagery with UGC tailored content and provided material from product photoshoots.
- Researched market trends to align with consumer interests through content
Strategy
- Creating a unique brand identity that stands out in the moving industry.
- Ensuring that graphics illustrated their minimalistic yet unique position within the beauty industry.
- Shaping what their ideal consumer looked like within messaging without much audience insight.
Challenges
Working with Perfect Stride Products has been a rewarding experience. Their dedication to delivering high-quality solutions for active lifestyles inspired us to create marketing strategies that highlight their innovative edge. We managed their social media marketing and email campaigns, ensuring their brand resonates with audiences who value performance and precision.
Project Synopsis
- A dynamic, interactive website showcasing Le Buzz Studio’s expertise.
- Improved user engagement and satisfaction.
- Enhanced user experience and streamlined design.
Outcomes
- Developed a modern, responsive website with a clean interface.
- Focused on user-friendly navigation and engaging visuals.
- Collaborated closely with the team to align with their vision.
Strategy
- Creating a visually appealing website that reflects the studio's creativity.
- Ensuring an intuitive and seamless user experience.
- Aligning the design with Le Buzz Studio’s brand identity.
Challenges
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Last Project
Better in Black Product Shoot was a Black History Month themed effort to showcase black-owned businesses within an artistically moody aesthetic. The concept, set design, photography and photo editing was all done in-house by The Foreword Agency
Project Synopsis
- Increased brand awareness and positive brand sentiment among a key demographic.
- High-volume social media engagement, including user-generated content and influencer posts.
- Strengthened positioning as a go-to brand for non-alcoholic celebratory beverages.
Outcomes
- Selling the aspect of FOMO from a wellness perspective rooted in exclusivity
- Identifying and engaging relevant influencers to amplify the brand’s message.
- Developing a digital marketing strategy that authentically reflected the brand’s vision.
Strategy
- Selling the appeal of a sober brand in an age where more celebrities are releasing their own alcohol brands
- Encouraging organic influencer engagement without paid partnerships.
- Ensuring content from the event aligned with TÖST’s brand identity.
Challenges
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Last Project
Working with Tost Beverages to curate, execute, and manage a brand activation for more than 30 influencers was a challenge we were willing to take. With elements such as a Tost Time Beverage Wall, a re-imagined mocktail menu with Tost Beverages as the base of popular cocktails, a branded photobooth and more, we were able to connect with diverse audience groups ranging from 500K - 1M.
Project Synopsis
Branding
Illustration
Graphic Design
Curvd is a company that reimagines everyday products with a focus on ergonomic design, making items like coffee mugs comfortable and accessible for everyone.
dboyd media
- Press coverage in Atlanta's top creative and community publications
- Exposure to Influencers who created UGC Content to expand the show's promotion
- Physical and Digital activations throughout the city of Atlanta to encourage brand awareness and visibility.
Outcomes
- A compelling brand narrative centered on underrepresented storytelling and engaging website design from our team.
- A well-connected influencer network with a targeted audience.
- Strong media relationships that facilitated press opportunities.
Strategy
- Breaking through media noise to secure meaningful press coverage.
- Identifying and engaging relevant influencers to amplify the show's overall themes.
- Developing a digital marketing strategy that authentically reflected the show's premise and target audience.
Challenges
Last Project
For D. Boyd Media, we executed a comprehensive publicity and digital strategy to elevate the brand's visibility, leveraging media outreach, influencer collaborations, and social media marketing to establish its credibility in the entertainment industry.